LESSON FROM JOE GERARD
One of the strategies employed by Joe Gerard, the "super-salesman" of the last century was using greeting cards. Every month he used to sent out nearly 13000 Greeting Cards with an "I Like You" message to his customers. For this purpose, he hired a professional artist to draw 12 cards for each month. With the help of two assistants, he sent these cards without fail. These greeting cards were received with love which eventually aroused a sense of loyalty in his clients.